Customers are drawn, more than anything, to products that look good. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks bland. This is the importance of packaging design.
A good design should always reflect the product and personality of the company. There is more, however, to packaging design than simply ensuring a package looks appealing. At START, we think carefully about everything from the shape of the package, to the materials used and of course its functionality. In a world overflowing with product choices, packaging design is increasingly important.