websites designed in woodstock nb

The websites we design and develop are more than just online brochures, they become one of your best sales people, one that works 24/7. An engaging website can convert visitors into customers and make a real difference to your bottom line.

Together, we can design your website, build it, then make sure it gets seen.

If you think your website is under performing or if you would like to see sales increase from your website, contact us today.

Hardy Buoys Smoked Fish Inc. opened its doors in 1994. 2014 marked their 20th anniversary! With over a dozen varieties of smoked fish made fresh on-site daily, this premium smoked fish company has become known and loved by Canadians near and far. Our involvement since 1997 has been logo designs, new websites, print materials, packaging designs, print ads, signage, sell sheets and trade show displays. Visit

Responsive website design

First published in the Times Transcript

This article is about one of the most fundamental changes of how corporate websites are being viewed on desktop computers and mobile devices.

At my child’s Christmas concert I took note of the large number of parents who were photographing their children’s big moments with their smartphones. I have been aware of this trend to smartphones for some time. Indeed, a 2012 Nielsen study found that half of mobile customers are smartphone owners, that two out of three new mobile buyers are opting for smartphones, and that this trend will continue. As well, people are now using devices such as iPads and tablets, which also allow them to stay online while on the fly. The Internet is no longer chained to the desktop.

What does a mobile Internet mean to business owners and managers?  In June 2012, the Internet analytics company Comscore found that within the next 12-18 months the number of website viewings on mobile devices will overtake those on desktop and laptop PCs.  Their further research revealed that four out of five smartphone owners were using their phones to shop.

Until now, websites have been designed to accommodate the relatively standard size of desktop-computer screens.  The variety of screen sizes across the different brands and versions of mobile devices presents a challenge because most standard websites appear muddled or are inaccessible to the trail-blazing mobile shoppers. As the faces of the Internet so quickly vary, many business owners are being left behind.

To allow customers to access their websites via smartphones and mobile devices, in addition to their main website designed for a desktop computer many businesses have built websites and apps customized to specific mobile platforms, using simpler graphics and smaller screen-size designs.  This duplication is not only expensive but also a maintenance nightmare as each separate website must be kept up to date.

How many websites must an organization build and maintain?  What if a single website could be accessed on any device and be seen the way it was meant to be seen?

Five years ago I attended a seminar that introduced the idea now coined “Responsive website design”.  Five years later, this idea has finally become a reality as Responsive website design is now at the forefront of website development.  A responsively designed website responds to the screen size of the device that opens it, and displays itself accordingly.  New brands and sizes of smartphone screens will not affect the site.  This allows me, a graphic designer, to build only one website and have my intended site design displayed with integrity to all my customers, no matter what smartphone, tablet or desktop they are viewing from: one design, one website and one set of changes and updates. These websites are sleek and user-friendly, and index well with search engines:  all the characteristics of a great website.

The Internet is now mobile and the number of people viewing websites on a mobile screen will only increase.  With the creation of QR (Quick Response) codes (a type of square matrix barcode that devices like a smartphone can scan for information related to an item), apps and now Responsive website design, this is an exciting and dynamic time for businesses to connect with their customers. Denying website access to customers who choose to search on their mobile devices makes no sense when such an easy and elegant solution as Responsive website design is available.


To view a Responsive website design, check out The Boston Globe who just did a site revamp or our website at On a desktop computer just resize your browser window and watch the site respond as you resize. On a mobile device view the site vertically then turn your mobile device horizontally and watch the site respond to the screen size change.


Eric Beal is a professional graphic designer (CGD) and owner of Start Communications who provides graphic design services to local and national clients.

© 2013

Logo Design for Business

When you think of great products or companies, the visual image that forms in your head is probably that of their logo; Apple’s apple, Michelin and the Michelin man, Ford using the serif font within a blue oval, Nike’s well known swoosh, GAP iconic blue box. The deep-rooted value of a quality logo reflects that the product or company is well established. A kind of trust relationship of the product or company begins.

At START Communications, we have a process of building memorable logos that last. We will ensure that your business stands apart in a competitive marketplace. Please take a moment and look through our Work, you will see examples of very successful logos we have worked together with our clients on.

Why do I need a logo?
Increased Sales
A high quality and consistent logo makes your company instantly recognizable. That recognition factor helps build brand loyalty which leads to increased sales and references.

Cost and Time Savings
An established set of brand standards gives you the tools you need to produce signage, marketing materials, packaging and digital assets, saving you time and money.

Customer Confidence
A strong brand communicates that you’re a reliable professional. It not only increases the likelihood that customers will buy from you, but also increases the amount they’re willing to pay.

Eric Beal is a professional graphic designer (CGD) and owner of START Communications who provides design services to local and national clients.

© 2015 START Communications

How to buy business Apparel & Promotional items

When purchasing business apparel and promotional items (t-shirts/dress shirts, ball hats, winter hats, jackets, vests, golf shirts, pens, letter openers, calendars, coffee mugs, umbrellas..) really look at quality, style, and price of the product. Not all created equal.

The objective of most businesses when looking at buying apparel and promotional items is to have everyone within the company wear OR use the branded item as much as possible for exposure. Exposure is what is needed the most for businesses and not found in a dark storeroom.

Take your time and choose what styles are popular today, look at what your team would wear on the job site, look at colours, decide on fabrics, useablity, print options, etc.. When you get close to deciding on what you like always ask for samples and give them a try. Ask a few other people, who have good taste, their opinion. A little extra effort and time in deciding what is best for your business will make a great final product. One that will be actually used.

If you need help deciding on your business apparel and/or promotional items, let us know. We would be happy to discuss the many options available and provide the graphic design services to meet your objectives.