Closed December 24 at 12 noon
Open December 29, 30, and 31 until 12 noon
Closed January 1
Regular Hours January 4, 9-5
Back in 2014, when I wrote about the importance of QR Codes for business, I often thought what would be the motivation for a potential customer at the grocery store, car dealership parking lot, or in front of a real estate for sale sign, to scan the QR Code with their phone camera? YouTube video example here. Today in COVID-19, I see the motivation being triggered to use the camera and QR code. People (and as do store owners) want to touch the least amount of product as possible when out shopping, they do not want to handle products as they once did, even just to turn the product over to read the ingredients. Recipe cards & coupons are gone altogether. People do not linger long in stores, in and out. Efficient as possible. People are just being careful, they are afraid of leaving germs or touching other people’s germs.
So what if we added a QR Code on and/or around the product?
We could then relieve the customer of touching the product. A simple scan of their phone would direct the customer in seconds via QR CODE scanned from their cell phone camera to a custom-designed product web page with all the information a customer could ask for. All this and not one character of a website address was entered, only a simple scan of their cell phone camera. For someone looking for more information or a business selling a product, I see many opportunities for both sides.
Include QR codes into your marketing mix no matter what you are selling; real estate, autos, food, beverage, gas, oil, tourism.., and direct them to a great-looking web page, designed to sell. Ensure your QR code is clean & crisp, with a minimum 7/8″ square/good contrast with the background.
How this works
With your cell phone or mobile device: turn on your camera and move the camera across the QR Code until it appears on the screen. The camera will recognize the square image and notify you when it does with a link for you to touch. Try it on the QR Code contained in this article. YouTube video example here.
Questions? If you need help with implementing QR Codes in your business like the one above, Contact Us
Photo: A great example of a QR Code being used in a grocery store display.
How long has it been since you updated or edited your site? If you haven’t updated your content in months or given your site a new look within the last couple of years, you’re doing yourself and your customer base a disservice. The internet, as you know, is a fast-paced ever changing environment and if you’re stale and aging website is all you’re offering your visitor’s they might just be moving on. So it’s time to get reacquainted with your site! Think about the possibilities of using Social Media (Facebook, Twitter, YouTube and starting your own blog). Think about a new and improved look for your site. And when you’re done thinking about all of that, contact us, and we’ll help you turn your thoughts into a reality! If you have any questions, please don’t hesitate to ask, that’s what we’re here for!
Think about updating your old site content with all of the new things you have to offer.
How long has it been since you updated or edited your site?
If you haven’t updated your content in months or given your site a new look within the last couple of years, you’re doing yourself and your customer base a disservice.
The internet, as you know, is a fast-paced ever changing environment and if you’re stale and aging website is all you’re offering your visitor’s they might just be moving on.
So it’s time to get reacquainted with your site! Think about the possibilities of using Social Media (Facebook, Twitter, YouTube and starting your own blog). Think about a new and improved look for your site.
And when you’re done thinking about all of that, contact us, and we’ll help you turn your thoughts into a reality! If you have any questions, please don’t hesitate to ask, that’s what we’re here for!
“Working with Eric Beal of Start Communications has been a joy. Not only is his design work extraordinary, his patience and sense of humour throughout the process of producing our books were steadfast (and at certain points, necessary). Eric makes a special effort to get the job done efficiently and professionally. We always felt well taken care of.
The books he designed won us a bronze medal in the Education category of the Independent Publisher Book Awards (North America) which has boosted our sales and made us proud. The judging is based on originality, design, and production quality with emphasis on those who exhibit innovation and creativity – which Eric clearly does.
We wouldn’t hesitate for a moment in recommending Eric. He is an outstanding artist and a true pleasure to work with.“
– Connections Publishing
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Open Dec. 30 and 31
Closed Jan. 1
All the best in 2020!
To help people interact with their environment, you need clear, consistent signs. The potential value of signs goes beyond identity and navigation. Signs provide opportunities to establish a mood and transform a flat dull space into a fresh, memorable place with character. START Communications offers both wayfinding strategy and sign design services, including the development of navigation, exhibit, interpretive, regulatory signs, and environmental graphics.
At START Communications we have designed signs, sign programs and wayfinding plans for a wide range of environments, including professional office buildings, pulp & paper mills, oil and natural gas facilities, manufacturing plants, retail spaces, plus interpretive and trade show displays & signs. We go the extra mile for our clients, overseeing the entire project, fabricator bidding, production, and installation. We make the whole process easy.
Wayfinding and sign design can help visitors and employees easily navigate to their destination.
- Prevent accidents from happening
- Unify a space through a common identity
- Establish a character and mood for an environment
- Create a memorable sense of “place”
- Improve awareness of surroundings and offerings
- Improve building accessibility, efficiency, and traffic flow
- Support and demonstrate customer service
- Compliment the architecture of a built environment
Benefits that increase sales
- Improved perception of “place” builds greater trust and brand recognition
- A clear, “friendly” environment increases duration and frequency of use
- Greater coordination improves customer service efficiency and effectiveness
- Clear, understanding improves environment navigation and efficiency
- Wayfinding and sign design service offerings
START Communications sign and wayfinding strategy services involve developing standards and effective plans for navigation, sign location and sign messages. Our sign design services include sign structure development, sign graphics, and design documentation. All in coordination with the local architecture, branding, and maintenance considerations.
- Wayfinding auditing and evaluation
- Wayfinding strategy development
- Routing & navigation planning
- Sign location planning
- Sign message programming
- Sign and environmental graphics design
- Interpretive and exhibit sign design
- Map and directory development
- Iconography and pictogram development
- Sign manual development
At START Communications, when working through the beginning stages of a new web design project, understandably we find clients ask us a number of recurring questions. To answer these and help those of you who are unsure, we’ve put together a list of FAQs you might find useful.
1) How much will my new website cost?
This is the most commonly asked question and also a hard one to answer without first having thoroughly planned out the work that will be needed. The needs and sizes of different websites can differ substantially.
In order for us to accurately quote for a new website you will need to supply us with some information, including:
- An overview of your business such as services, products, target market and business objectives
- Your current or intended web address
- An indication of design style, including any existing branding design
- The approximate size of the website in terms of pages and content
- The main outcome(s) of the website– why do you want to do it and what do you want it to do when it is live. For example, do you want to sell online, or do you want to promote your company?
- An idea of budget, timescales and technical considerations
- Overview of your competitors
Please don’t hesitate to call or email us to discuss your web design project and we can walk you through any details we need.
2) How long will it take to build my website?
Once you have provided details of how you would like your website to work we will discuss a project timescale with you. If you require a straight-forward ‘brochure’ web design we can get you up and running in no time. If you are looking for higher levels of functionality such as a content management system (WordPress for example), e-commerce, customer logins or other features, the timescales will obviously reflect this.
The quickest way to get your new website live is to help us by providing as much information as you can from the start. The more we know the quicker and more thoroughly we can work.
START Communications has a great reputation for producing quality work with a quick turnaround. You will be able to discuss your website requirements directly with the person who will be working on it, so contact us, we’d love to hear from you.
3) Will I be able to change things on my website?
The majority of our clients have access to their websites through a content management system (CMS). This allows clients to log in via any browser, such as Internet Explorer, to make changes and additions to the site content with no extra software required. This includes adding and updating articles and images.
CMS-based websites are considered the industry norm these days, and so we usually recommend them to our clients.
4) I don’t have any text or pictures – can you help me pull some together?
Don’t let this put you off. START Communications would be delighted to help you in generating the site’s content. We can offer advice as well as full copywriting services, custom photography, stock imagery searches, illustrations, video, animated content and much more. See our full list of services for more information.
What’s more, copywriting and commissioned or royalty-free photography can be very cost-effective. You will probably be able to use these for your marketing and sales materials too (brochure, trade show display, presentations, etc.) making them even better value for money.
5) I like ‘so-and-so’s website – can you make it look like that?
It’s great to have an idea of what you do or don’t like –try to take some ideas of both to your initial website design meeting or send them to us in an email.
A crucial part of any website development project is communication – talk openly with us about what you do or don’t like and clearly explain why. That way you will get a website that looks and works how you want it to. And be open to ideas too – make sure the communication flows both ways.
Well, that’s are top 5 FAQ about website design. We hope this has answered some of your questions. If you still have questions, please call or email us, we are here to help.
“We first contacted Start Communications when we decided that the Nursery needed a website, but had no idea what that entailed. Eric took the time to get to know us and our company. He focused our very vague ideas and made the whole process painless.
He has since helped us put together a whole package of distinctive, professional marketing materials.
Eric’s creativity, knowledge and excellent service make him a pleasure to deal with, and we would not hesitate to recommend him to anyone.”
– Sylvan Vale Nursery Ltd.